Brochures, flyers and newsletters to promote wanderlust
Our German clients often have a considerable line-up of brochures and flyers promoting their regions’ assets and amenities. For international clients it is therefore an interesting additional service to have their informational material available in German or to develop new material from scratch. To realize these, we work with professional partners who pursue their business with the same passion as we do.
Is the reader inspired to travel just from looking at the title picture? Is the feel of the paper up to the standards and the image that the offering company wants to suggest? Does the text harmonize with the layout and font? These are important questions which can make or break the success of your corporate publishing products.
Well prepared newsletters are another great way to increase consumer loyalty, spread news about your product, and point out current sales offers to consumers. As seasoned PR professionals, we see a newsletter for what is was originally intended for: a digital letter that contains actual news. When newsletters are used purely for advertising purposes, consumers are quickly annoyed and will cancel the subscription. A good newsletter, on the other hand, is fun to read. It will surprise the reader with real news and provide useful information about a region or city, about activities, festivals, culinary highlights and much more. It will sell the product almost in passing and thus continue to capture the consumer’s interest.