Find the right topics, write professional text, foster good media contacts
You won’t see us sending out press releases to several hundred media outlets just to boost our numbers. While we could easily accomplish that with the around 4,000 media contacts in our data base, we prefer a more custom-fit approach – simply because it’s more successful.
Sending out press releases – class instead of mass
We send our clients’ press releases to the editorial department directly in charge of the individual topic at hand. So instead of widely broadcasting information indiscriminately, we carefully handpick our media targets. Our editorial contacts value the quality of our work, our diligent research and our reliability. We foster good relations with editorial offices and among freelancers, based on many years of personal contact, be it from joint press trips exploring the South American rain forest in rubber boots to unraveling the life of Katharina von Bora in northern Saxony, or from trade shows, press conferences, personal phone calls and e-mails. That’s why our media contacts are much more than just an anonymous data set.
Henrike Fleischmann is the Comaniacs resident PR professional, responsible for the development of PR strategies and daily public relations tasks. Through her professional experience, she has developed a sense for the topics that make the media salivate – and gets them hooked.
Read this text in: German