Efficient communication in the tourism industry
Comaniacs is an independent and owner-operated service provider for communication in the tourism industry. Depending on the needs of the client and the particular project, we will expand our public relations core service. For special tasks, such as building an internet presence or designing a brochure, we engage qualified professionals. But we always keep the big picture in mind to keep the PR and marketing strategies effective as a whole.
Our main advantage: we always work in the best interest of the client. Our clients’ goals are our measuring stick – nothing else. When we work on behalf of a client, we don’t have to create extra workload just to utilize the agency’s employees – a fact, that has a positive economic impact for you. Another positive side effect: you always deal with the same people. That facilitates both easier coordination and better communication.
If there’s a task we haven’t mastered perfectly, we pass it on to a handpicked, qualified specialist. From a commercial point of view, you deal with a separate business partner, who is responsible for his or her own work and who remains your contact person throughout the entire project. So you’ll see just one face, but get a whole package of passionately driven communication and focused expertise.
Text, print and online Our partners in Berlin, Cologne and Frankfurt/Main expand our text and media resources as needed. They are all are seasoned professionals with extensive experience, market knowledge, and valuable contacts in the tourism trade sector. By having our partners placed throughout the most important media locations in Germany, we can provide direct access to important local publishing houses. This, in turn, raises the chances for publication in one of the relevant print media outlets that help shape public opinion.
Internet We also cooperate with professionals in the world of websites, blogs and social media. We don’t offer “quick and cheap” solutions, but instead focus on the motto: “technically up to date, easy and secure to operate, and most of all, successful.” There’s hardly a sector in which the speed of innovation is higher than in online media. Google, still the dominant search engine, is constantly updating and improving their search algorithms, which has a great impact on search engine optimization (SEO) for your web pages. But this much is clear: high quality content will always remain the number one factor for a successful web presence.
Events Tourism-related products are well-suited for staging great presentations. After all, communication and enjoyment go hand in hand. In some cases, the enjoyment may be of culinary nature, other times it works well to tap into intellectual and sensual pleasures – or even all three at once. Our experienced event partners appeal to the senses, set free emotions, and transport their audiences to an impressive world filled with astounding choreography, light and audio effects, action, and grace. Their references list clients such as Airbus, Porsche, Lange & Söhne and Breitling.
Marketing and brands Advertising and PR are successful because they really do work – each in their own way. We make sure we stick to the central communication theme – and then skillfully play the PR keyboard. But we don’t stop there: wherever necessary, we also incorporate marketing and advertising into our services. Communication is even more successful, when a region or a particular tourism product has already given some thought to their brand identity. A brand helps to emotionalize a product and provides market recognition. We will help to awaken the interest of your particular target group and to develop valuable brand recognition for your product.
Read this text in: German