PR and marketing for cities and holiday destinations
Why are some holiday destinations always in the papers, while others are hardly ever mentioned? Is it coincidence? Not likely. Prominence in media is the result of a concentrated PR strategy, including regular press releases and clever marketing. Cities, hotels and tour operators, too, can benefit from professional PR for tourism. The Comaniacs are dedicated to bring their clients – ranging from hotels and tour operators to cities, regions or even countries – into the media spotlight, and we do so with enthusiasm and great passion. To reach that goal, we take advantage of our many media contacts with tourism trade magazines, travel editorial staff of the major print media as well as freelance travel journalists within the German-speaking countries of Germany, Austria and Switzerland.
The Comaniacs core competencies are developing PR strategies, conducting media relations and producing texts for print and digital media. A successful media concept is based on thorough analysis. We examine the client’s existing range of tourism products, determine name recognition and image levels, identify direct market competitors and define the target group as well as the target media best suited to reach potential vacationers. If you like to have all your communication needs taken care of by one professional service – Comaniacs is the right place for you. We also act as the lead agency and coordination hub for international clients and large projects. For special tasks, such as designing ads and brochures, programing websites or organizing events, we turn to our professional partners, who are as passionate and meticulous about their line of work as we are about ours.
Read this text in: German