The country is an ideal destination for travelers interested in culture, as well as for nature lovers and beach-goers. Mexico is about six times the size of Germany and its climate runs the gamut from tropical to alpine. The country thus boasts a large biodiversity, as well as countless cultural assets relating to its rich history. The Mayan culture remains present in many parts of the country.
The reference: facts and figures
Client: Mexican Tourism Office in Frankfurt
Tasks: PR consulting, topic selection, coordination with European lead agency in Spain, press releases (research, text, mailing, monitoring), press trips (themes, invitations, coordination, follow-ups), events for travel agents, sweepstakes, cooperation with industry partners, media analysis, documentation and reports in Spanish.