The country combines traditional and modern lifestyles: on one hand, high-tech is present everywhere in Korea, on the other hand visitors encounter many cultural treasures and historical places. Korea’s coastline is dotted with many islands. The biggest one, Jeju, has been designated a UNSECO cultural world heritage site because of its beauty and its unique lava caves.
The reference: facts and figures
Client: Korea Tourism Organization, Frankfurt
Tasks: Representation at the International Tourism Trade Fair (ITB), interview arrangements with the director of tourism, hosting a get-together at the trade show for media contacts, coordinating local press relations, follow-up of new media contacts after the fair, report in English, clippings documentation.